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About this Talk
In this talk, I will show you how you can connect to your mission and use it as a powerful driving force in your content marketing. I will go through the 5 biggest blocks people have when trying to be courageously visible in tough times.
At the end of the session, you will be motivated and inspired to promote your business with practical advice on how to get moving.
What is Mission Led Content
Mission Led Content is a content marketing strategy with a heart. It isn’t necessarily a change in content (although that’s often the result) but instead it’s a change in mindset. In this talk, I will explain what Mission Led Content is, who it is for, how it can help you make a positive change in the world and how it can help grow your business.
Content marketing is content that’s shared online to promote your business. It can be social media posts, blogs or videos. Content marketing is used to build brand awareness, position you as the expert and build relationships with potential and existing clients.
Mission Led Content Marketing is simply inspired by a powerful message. It’s not motivated by simply converting followers into clients, it’s motivated by inspiring change.
Mission Led Content is potentially polarising. When you stand for something, you naturally stand against something else. Mission Led Content will resonate strongly with some people but trigger others.
Who needs Mission Led Content?
Everyone in business should be creating content but mission-led is for business owners who want to have a positive impact on the world. They want to inspire change whether that’s on an international, national, community or personal level.
How can it help you create positive change?
People often talk about the importance of having a business message but Mission Led businesses to go further and consider first what their intentions are. Ask yourself, what your bigger goals are, beyond money? How do you want to make people feel? How do you want to change lives?
The answers to these questions should inform all the content created and every word written. This allows your mission to be clearly heard and understood by your audience, it inspires people who are aligned and excited by your mission to join you, it creates a buzz around your business and inspires change both internally and externally in others.